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Oxfordshire’s River Marketing runs to James Cowper Kreston for MBO

4 September 2013

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Thames Valley and South Coast Accountants James Cowper Kreston has advised the management team and Private Equity House, Percipient Capital, on the management buy-out of River Marketing Limited.

Working with blue chip companies including Mercedes-Benz, BP and Vodafone, River Marketing, based in Oxfordshire, is a performance improvement provider working with their clients to create and develop programmes to enthuse and motivate employees.  River Marketing has grown consistently over the past ten years and currently has a team of 38 employees.  The transaction was backed by Percipient Capital, which invested alongside the management team of Phil Dunk, Claire West and Nadia DiLuzio.  Centric Commercial Finance Ltd provided debt facilities.

The deal once more benefited from the commercial and technical expertise of the James Cowper Kreston Corporate Finance team.  Nick Rogers, Head of Corporate Finance commented: “Phil and the team at River have developed an excellent business centred around high levels of customer service.  Whilst the deal took some time to put together, I suspect their timing is excellent with marketing budgets set to increase as the economy improves.  I have every confidence that the buy-out will prove to be hugely beneficial to the shareholders, staff, customers and suppliers of River.”

Nick Rogers, Partner, James Cowper Kreston LLP, +44 (0)118 9590261 or email