19 November 2013
Press ReleasesThe Corporate Finance team at James Cowper Kreston accountants and business advisers has successfully advised the shareholders of Datalytics Limited on its disposal to Iris Worldwide for an undisclosed amount.
Founded in 2003, Datalytics offers customer insight services, as well as customer retention and acquisition campaigns. Iris is an award-winning global creative innovation network that works with clients such as Sony Mobile, Adidas, MINI, Domino’s, Costa Coffee, Shell, Reckitt Benckiser, Heineken and Barclaycard.
The acquisition of Datalytics will enable Iris to ‘marry the left and right sides of the brain’; understanding how creative influences engagement, how that drives positive action and, in turn, what that means for market share and profitability.
Datalytics will align with Iris Concise, the networks’ consulting, CRM and technology arm. One of the UK leaders in customer management, Datalytics helps companies gain a greater understanding of their customers and turn that understanding into actionable insight.
Iris will be globalising Datalytics’ capabilities through its global network, with Datalytics gradually adopting the Iris brand and moving into Iris Towers in its London HQ in January 2014.
Alan Tomlinson of Datalytics said: “Myself and the other shareholders would like to thank Stuart and the team at James Cowper Kreston for their hands on and proactive advice during the transaction. It was comforting to know that we had a professional team advising us through the deal process and I would not hesitate to recommend them to other owner managed businesses.”
Stuart Williams who led the deal for James Cowper Kreston commented: “This is a great deal for both parties and sets the Datalytics team off on the next part of their journey. The ability to leverage Datalytics knowledge into the Iris customer base and vice versa will undoubtedly bring value to all stakeholders.”
Stuart Williams, Senior Manager, James Cowper Kreston LLP, +44 (0)118 9590261 or email
