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James Cowper Kreston advise on HgCapital’s investment in IntelliFlo

23 September 2013

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Thames Valley and South Coast accountants James Cowper Kreston has successfully advised the shareholders of IntelliFlo Limited on an investment by HgCapital for an undisclosed sum. The investment was made from HgCapital's Mercury Fund that was raised to specifically target software and other technology companies across Europe.

IntelliFlo is one of the leading SaaS (Software as a Service) providers of front and back office software to financial advisors, advisor networks and brokers.  Led by CEO Nick Eatock, the business combines a decade-long track record in the UK market with a best in class SaaS product and significant capability created by investment ahead of the Retail Distribution Review (RDR) regulations. 

Nearly 10,000 advisors and administrators use IntelliFlo’s software on a daily basis to manage front and back-office workflows and to quickly respond to consumer and regulatory needs.

This investment continues HgCapital Mercury’s investment strategy of partnering with great management teams in market-leading vertical application software companies.  This transaction has allowed for a transition in the ownership of IntelliFlo with the senior management, led by Nick Eatock, retaining a significant interest in the business.

Stewart Lambert, Partner of James Cowper Kreston Corporate Finance, said: “Having advised on the original MBO, it is great to see Nick and the rest of the shareholders realise a substantial amount of value.  With Hg as a partner, the management team are well positioned to further grow the business.”

Stewart Lambert, Partner, James Cowper Kreston LLP, +44 (0)118 9590261 or email